Irresistible teamed up with EMOUnlimited in the early spring to bring Bosch’s new high-pressure washers to your TV screens!
With director, Robin Schmidt, Irresistible produced this light-hearted, comedic advert which featured a fun loving father figure getting his kicks from using his jet washer. Photographer Peter Thorpe was also on board, capturing stills on set for the complimentary print campaign.
The campaign went out in the UK, Ireland, Norway and Romania with Bosch’s target set at selling 4.5 million units of their pressure washers within 6 months. The target was exceeded within just 4 months so talks are underway to deliver the next exciting instalment.