Cex Good Choices
Irresistible worked with innovations and social agency Strange Thoughts to bring to life a complete cross-media campaign for Cex [the games and gadgets exchange store]. This campaign includes Cex’s first ever TV spots, an extended online cut and a print campaign which continued the stories of the key characters.
With the simple and clear message that Cex can’t tell you how to spend your money, but they can buy your games and gadgets, this sparked creative executions that show a series of millennials selling their tech to Cex in order to pursue of their madcap dreams.
The campaign was designed to have legs, allowing the exploration of the base idea infinitely, tuning up or down the extremity depending on the platform.
Hair & Make Up:
Luke (1000) Aldrich