Irresistible storm Frankfurt Motor Show 2015

The 66th biennial Frankfurt IAA Motor Show began on September 17th and Irresistible are proud to have had three films on display. It is undoubtedly the most important automotive trade show globally, with its previous outing attracting over 880,000 visitors. Irresistible’s featured films included show stoppers for Bugatti, Mitsubishi and Bentley.

‘#imaginEBugatti’ – described by Bugatti as their most important film of the last decade – laid a solid foundation for an exciting new beginning in Spring 2016, with viewers at the Motor Show likely to appreciate the subtle nod to Bugatti’s strong ties to heritage with the 24 Hours of LeMans.

View it here.



Bentley 2

Also on show was the Bentley Inspirator application, a visual experience that utilises Emotional Recognition Technology to build a bespoke configured car for the viewer. Try it for yourself by downloading the free app from the App Store).
Irresistible’s third piece on display was an early cut of Mitsubishi’s ‘Outlander PHEV’ film, a film that focuses on the car’s “soundless glide”.