Irresistible have recently worked alongside Performance Video to create bumpers, promoting Multipower Sportsfood during the 96th edition of Giro d'Italia.
The annual bicycle race started on 4th May in Naples and will end three weeks later in Brescia, where 207 riders including the likes of Mark Cavendish will cover 3,405 km of Italian terrain.
Official sponsors of the event, Multipower approached Irresistible to create bumpers that would support the theme of Giro d'Italia. Animated by Rob Angol, the bumpers aim to increase the reach of the Multipower brand and their products.
The content has been placed between coverage of the race on Eurosport, and will be running until 26th May, when the race is due to end.
Watch the bumpers here.
Agency - Performance Video
Producers - Georgina Cowley & Matt Nelson
Animator - Rob Angol
Concept - Georgia Oakley
Sound Design - Nick Dunn