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Visit Britain – British Famous

Visit Britain – British Famous

The ‘British Famous’ campaign launched this week which was a rare partnership between Visit Britain, American Airlines and British Airways. Irresistible worked with Ogilvy New York and ‘Superbob’ director Jon Drever to deliver a series of comical films starring British famous Diane Morgan, who attempted to emulate the kind of thing Americans want to see, all with an awkward ...[Read More]

Cex – Gets the Irresistible Touch

Cex – Gets the Irresistible Touch

Irresistible worked with innovations and social agency Strange Thoughts to bring to life a complete cross-media campaign for Cex [the games and gadgets exchange store]. This campaign includes Cex’s first ever TV spots, an extended online cut and a print campaign which continued the stories of the key characters. With the simple and clear message that Cex can’t tell you how to spend you ...[Read More]

Adient – Precision Matters

Adient – Precision Matters

Irresistible worked closely with agency Hugo & Cat to meticulously craft a split screen film which matched action between home life and working life portraying the obsessive perfectionist nature of their staff and their attention to detail. With a great eye for macro detail Darren Statman was brought in to direct this film for Adient, for his second collaboration with Irresistible after the aw ...[Read More]

Dove – Simba

Dove – Simba

Irresistible teamed up with Havas Helia to promote Dove’s new Baby Shampoo which showcased our youngest cast EVER! With the awesome child and baby specialist director, Andy Pearson, Irresistible produced this adorable, fun-loving commercial which features playful babies having bubbles of fun during bathtime!  

BOSCH – Just Add You

BOSCH – Just Add You

Irresistible teamed up with EMOUnlimited in the early spring to bring Bosch’s new high-pressure washers to your TV screens! With director, Robin Schmidt, Irresistible produced this light-hearted, comedic advert which featured a fun loving father figure getting his kicks from using his jet washer. Photographer Peter Thorpe was also on board, capturing stills on set for the complimentary print ...[Read More]

Cannes Lions Winner

Cannes Lions Winner

Bad Barista has won two awards at the Cannes Lions 2016 film festival. This short comical advert, directed by our favourite Portuguese pioneer Paco, was created for agency client PAN Unlimited. The advert snatched silver and bronze Cannes Lions health awards – a job well done! http://www.canneslionsarchive.com/winners/entry/778024/bad-barista

Strange Thoughts

Strange Thoughts

Irresistible and Strange Thoughts partner up to produce a series of fun Pre-Roll films for The Computer Exchange. Each film pays homage to iconic movie scenes with technology playing the leading roles!

Carlsberg The Marketing Store

Carlsberg The Marketing Store

Irresistible’s social film content wing, Green Bullet, starts work on a series of social films with The Marketing Store for Carlsberg. Creative Producer, Karl Fenton, will utilise a streamlined and agile crew to deliver this exciting series!

Techmap Interview

Techmap Interview

Irresistible CEO Matt Nelson talks to Andy Bargery at Techmap about the reality of Emotional Recognition Technology, and it’s advantages in advertising from the filmmakers perspective. Plus the launch of Green Bullet as a direct response to agencies social film content needs: https://soundcloud.com/techmap/techmap-12-matt-nelson-on-creating-immersive-video-experiences

OLEV

OLEV

Sparks fly as director Florian Sigl and Irresistible team up to create a supercharged car film for AMV BBDO and Go Ultra Low.   The campaign to promote electric and low emission cars through the Office of Low Emission Vehicles was created by creative heavyweights at AMV BBDO, Colin Jones (Art Director) and Phil Martin (Copy Writer) along with agency producer Selina Day and Irresistibles Harry ...[Read More]

Jo Rae joins IF as Exec Film Producer, moving on from Head of Content at Isobar London.

Jo Rae joins IF as Exec Film Producer, moving on from Head of Content at Isobar London.

We are pleased to announce the arrival of Jo Rae to the Irresistible team. Jo Rae started out in Film Production in 2000 and over the past 15 years has worked with some of the most established Film Production companies in the industry.Agency side Jo has worked with multiple high-end clients, including Huawei, Kelloggs, Samsung, Ikea and much more over the years. Jo has lectured for APA Masterclass ...[Read More]

Green Bullet wins Twitter Award!

Green Bullet wins Twitter Award!

We are pleased to announce that our newly formed social company, Green Bullet has won a Twitter Ad award! The company, which has only been operating for 6 weeks picked up the award for its recent work with Walkers crisps, which featured across all their social channels.   Green Bullet runs in a different way to Irresistible, while maintaining our high level of quality. Their USP states: ̶ ...[Read More]

Carey Mulligan at Irresistible

Carey Mulligan at Irresistible

Monday mornings are usually tough, ours, however, was made a lot brighter by a visit from Carey Mulligan!   Working with Creative Director Jonny Grant and Editor Jason Lannaman; the piece is a telling of ‘The Night Before Christmas’, from an array of Carey’s celebrity friends, including Daniel Radcliffe, Helena Bonham-Carter, Mark Ruffalo and more.   The short film is f ...[Read More]

Double win at ASSF!

Double win at ASSF!

Well, we’ve only gone and done it again! Snapping up not one, but two more awards! Our second consecutive Crystal Bear winner, A Confession, was awarded Best Thriller and Overall Festival Winner, at The Aesthetica Film Festival. We beat over 300 other films at this BAFTA qualifying festival, which is the largest for short films in the UK. Produced by Irresistible Films Co-Founder Matt M S Nelson, ...[Read More]

Special K: Chime For Change

Special K: Chime For Change

Special K, in association with Chime for Change, has recently released an Irresistible-produced film to ignite the #BringColourBack campaign. The film has already attracted over 902,000 on the Special K Facebook page, making it one of their most-viewed videos of all time in just under three weeks.   Irresistible Films worked with image research specialist Jody Winterbottom to create a film en ...[Read More]

Bentley Inspirator

Bentley Inspirator

Bentley has recently released ‘Bentley Inspirator’, a visual experience that utilises state-of-the-art Emotional Recognition Technology to configure your perfect Bentley. An app that reads your emotional responses to a visual stimulus and evolves tuning to your preferences. Introducing this creative application of the technology to agency VML, they continued to develop the concept and perform the ...[Read More]

Simple: Skin Social

Simple: Skin Social

Last year Irresistible helped Havas Helia launch Simple’s Skin Social Tumblr blog with a suite of content containing mega vlogger Zoella.   With 53,000,000 media impressions, 5,000,000 video views and 27,000 follower shares, a follow-up project was inevitable. The next instalment introduces the popular Influencers Yanin Namasonthi, Grace Bruce and Ebony Day, who take over as channel hosts and ...[Read More]

Irresistible storm Frankfurt Motor Show 2015

Irresistible storm Frankfurt Motor Show 2015

The 66th biennial Frankfurt IAA Motor Show began on September 17th and Irresistible are proud to have had three films on display. It is undoubtedly the most important automotive trade show globally, with its previous outing attracting over 880,000 visitors. Irresistible’s featured films included show stoppers for Bugatti, Mitsubishi and Bentley. ‘#imaginEBugatti’ – described by Bugatti as th ...[Read More]

#imaginEBugatti

#imaginEBugatti

  Working with creative agency VML, Irresistible have created a new teaser film for Bugatti, designed to spark interest in their next supercar, the Bugatti Chiron. The film has already attracted over 300,000 views on the Bugatti Youtube channel, already making it their fourth most-viewed video of all time.   Directed by Irresistible automotive-specialist  Adrian Larkin and produced by Ha ...[Read More]

IRRESISTIBLE IGNITE ‘HOT BLOOD’ A SHORT FILM SCHEME FOR NEW DIRECTORS

IRRESISTIBLE IGNITE ‘HOT BLOOD’ A SHORT FILM SCHEME FOR NEW DIRECTORS

In collaboration with the UK Film Festival, Irresistible have launched the ‘Hot Blood’ scheme to create opportunities for new directors wishing to collaborate on a professional film. Armed with the winning script from the UK Film Festival’s annual script competition, director mentorship, an experienced producer and full access to our post facilities and operators the scheme is designed ...[Read More]

TWO CRYSTAL BEARS FOR IRRESISTIBLE

TWO CRYSTAL BEARS FOR IRRESISTIBLE

‘A Confession’ wins Crystal Bear for Best Short Film at Berlin International Film Festival. Director Petros Silvestros and Producer Matt M S Nelson’s short film A Confession has just won the Crystal Bear for Best Short Film at the 65th Berlin International Film Festival. This is the second consecutive year this director and producer duo have won this prize, which according to the Festival is a uni ...[Read More]

Irresistible Exhibits Facial Expression Technology at Most Contagious

Irresistible Exhibits Facial Expression Technology at Most Contagious

Irresistible was invited to exhibit at one of the most innovative events in London organised by Contagious and attended by the world’s biggest brands and agencies. It showcases the most impactful marketing from the year and analyses future trends in brands and advertising. The team we’re exhibiting Immersion Go – the new facial expression technology which enables a camera in any device ...[Read More]

The Irresistible Silver ‘Award-Winning’ Hat Trick

The Irresistible Silver ‘Award-Winning’ Hat Trick

We’re ending the year on a high at Irresistible headquarters after winning the Silver Mikeldi Award for our short film Mike. And, it doesn’t stop there. Our friends at Havas EHS won two Silvers at the Digital Marketing Awards (DMA) for Simple’s ‘Skin Social,’ a campaign that Irresistible created film content for. Mike, which already won the prestigious Crystal Bear at the Berlin International Film ...[Read More]

The ONE Campaign’s Celebrity Endorsed ‘Ebola: Waiting’ Film Goes Live

The ONE Campaign’s Celebrity Endorsed ‘Ebola: Waiting’ Film Goes Live

The ONE Campaign teams up with international artists such as Matt Damon, Ben Affleck and Ellie Goulding to ‘play the waiting game’. The film urges viewers to sign a petition demanding global leaders to stop waiting, do more – and quickly, to fight the epidemic in West Africa and strengthen health systems so the future outbreaks can be quickly contained. To demonstrate what waiting looks like ...[Read More]

Irresistible Films Directs New Samaritans Film To Help Launch Twitter App To Identify Vulnerable People Online

Irresistible Films Directs New Samaritans Film To Help Launch Twitter App To Identify Vulnerable People Online

Samaritans, suicide prevention charity, has just launched a revolutionary app to monitor friends Tweets, alerting them if it spots any troubling tweets from friends struggling to cope. The #SamaritansRadar concept was created by digitally-led creative agency Jam; the script was written by advertising agency WCRS and Irresistible Films was brought in to produce the short film to help launch the new ...[Read More]

The Power of Immersive Communication

The Power of Immersive Communication

The Irresistible team were out in force last month presenting immersive branded content at Dolby’s offices in Soho. The team co-presented with Robert Karlsson, a sound consultant at Dolby Europe, Jeremy Michaels, CCO at Portal Entertainment and Tim Spooner, MD at Consumer Cloud. Guests were treated to Irresistible’s visual cocktail of thought-provoking digital content from international brands. Gu ...[Read More]

‘Frayed’ at China’s ShortVisions 1st International Short Film Festival

‘Frayed’ at China’s ShortVisions 1st International Short Film Festival

We’re heading to the Far East!  Irresistible’s short film, Frayed, has made it all the way to China’s ShortVisions 1st International Short Film Festival in Ningbo in September next year.  The film was chosen under the Nightmare & Dark Tales programme. The movie, directed by Georgia Oakley, tells the story of a young woman from London, Freya, who is plagued by imaginary terrors and struggles to ...[Read More]

Irresistible team up with Film London & Eastern Edge to make ‘Rose’, Winning Best Cinematography at the London Calling Awards

Irresistible team up with Film London & Eastern Edge to make ‘Rose’, Winning Best Cinematography at the London Calling Awards

Well done to our Irresistible team, director Tom Stoddart, senior producer Harry Burnett Rae and director of photography Keidrych Wasley. The short supernatural horror film, Rose, was awarded Best Cinematography at the London Calling Awards – celebrating emerging film-making talent. The event took place 11th September at BFI Southbank screening 24 short films to an audience of over 100 filmmakers, ...[Read More]

Irresistible at Raindance

Irresistible at Raindance

Irresistible Films & UK Film Festival’s short movie, Mike, winner of Best Short Film at the 64th Berlin International Film Festival becoming the first British film ever to win a Crystal Bear, had its Premiere at Raindance on 25th September The film, directed by Petros Silvestros, stars up and coming actor Charles Collier as Mike, with Louise Breckon-Richards as Mike’s mother.  The seven-minute ...[Read More]

Liberty Cannot Exist Under Surveillance

Liberty Cannot Exist Under Surveillance

In our recent project, we worked with Xbox to create a short promotional film that introduces their new techno thriller game Watch Dogs. The character in the film, anonymous and clad in a face mask, warns the viewer of the dangers of a digital prison, where surveillance controls all. However, at the same time, he lures the gamer into an anarchical method of truth seeking via the gaming world. The ...[Read More]

Will.i.am Dreams About The Future With Lexus

Will.i.am Dreams About The Future With Lexus

In a collaboration with PR firm Freud Communications and Agency Chi & Partners, Irresistible Films has recently produced a video for the new Lexus NX, featuring Grammy-winning performer, philanthropist, and tech entrepreneur will.i.am performing his new track, “Dreaming of the Future.” Released on the heels of his last single, “It’s My Birthday,” the track highlights the innovative nature of t ...[Read More]

 

The Irresistible crew pitched up at our place a few years back full of ideas and fun and we immediately recognised them as the kind of people we like to work with. Somehow, they’ve managed to blend their creativity and art, with tight production and scheduling, and a deeper awareness of corporate business strategy than they have any right to possess. Where we have used them, our web sites have been enhanced by the quality of their story-telling and our clients have commended us on our good choice.

Cathal Smyth, Executive Director at Addison Group

A Sold Out Stadium Rock Out To Irresistible Produced Visuals

A Sold Out Stadium Rock Out To Irresistible Produced Visuals

Almost exactly a year ago, Muse played to a crowd of 60,963 people in Rome’s Olympic Stadium as part of a world tour to promote their sixth album, The 2nd Law. That performance was documented on the DVD, Live at Rome Olympic Stadium, which was released last fall. Since then, it has enjoyed strong sales in the 20 cities worldwide where it had a theatrical release. The film also marks the first time ...[Read More]

Nissan Note: Is This The World’s First Self-Cleaning Car?

Nissan Note: Is This The World’s First Self-Cleaning Car?

Nissan Europe has just released an Irresistible produced film that tests Nissan’s innovative nano paint technology; called Ultra-Ever Dry, that repels mud before it sticks. The film was versioned out into multiple languages and has already attracted over 5 million views across several Youtube channels including being the most popular film on Nissan Europe’s Youtube channel. To produce this c ...[Read More]

The American: Bill Hicks 20th Anniversary

The American: Bill Hicks 20th Anniversary

Congratulations are due to Matt Harlock, one of our directors, who recently hosted an extremely successful Bill Hicks Tribute night in London. The Bill Hicks Official Tribute Nights, created by Matt Harlock, have been running since 2004, allowing fans to gather and experience a specially edited programme of well-known and rare/unseen Bill footage in a wonderful crowd atmosphere, along with top liv ...[Read More]

I Am Glad We Can Be Honest About This

I Am Glad We Can Be Honest About This

Following on from the success of his animated short, 1 Minute Puberty, Berlin based animator/director Alex Gellner has worked with Irresistible to produce another thrilling and thought provoking animation. The project has been made as part of the Channel 4 Random Acts and is due to be aired on the 26th February. Describing the project, Gellner states; “The film is cut into short animation sequence ...[Read More]

Dare You Seize The Bowly Grail

Dare You Seize The Bowly Grail

Kelloggs has just released the Irresistible produced, Crunchy Knight, as your opponent through a multimedia advertisement campaign featuring pop ups and personilised-reactionary videos. Directed by co-founder of Irresistible, Paul Maynard, the campaign uses MPUs and banner adverts within social media. The Crunchy Knight takes over your cursor and challenges you in protection of the bowly-grail. Th ...[Read More]

 

We would not hesitate to recommend Irresistible. They have consistently brought, creative innovation, strategic and logistical value over and above a standard service. The result is outstanding content that has contributed directly to the success of each project we have worked on together. They have that very rare mixture of talent, experience and ‘can do’ attitude, across a great ‘in house’ team of directors, editors and producers. We look forward to more success with the Irresistible team.

Nick Bennett & Les Hughes, CD & MD at Steel

The First Ever Crystal Bear For Britain At The Berlinale

The First Ever Crystal Bear For Britain At The Berlinale

Congratulations! Irresistible’s and the UK Film Festival’s latest film, Mike, has won Best Short Film at this year’s 64th Berlin International Film Festival – becoming the first ever British film to win a Crystal Bear. Mike was selected as Best Short Film, from tough competition within the category Generation 14PLUS. Mike was filmed in collaboration with The UK Film Festival, as their winning scri ...[Read More]

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