Simply put, these guys are heroes. Sure, now that every other theatrical release is a Marvel franchise, the word “hero” has lost some of it’s moxie. But Matt and Irresistible are the real deal. What are their super powers? How about pulling together the best directorial talent out of thin air, without carrying a heavy roster. Or coordinating a four-city, 12-day shoot with a week’s prep and ink on the creative still wet as the cameras started rolling? They are the goddamn Justice League – they bring together the right people with the right skills to make the creative sing: art, tech, edit, music, whatever it takes. You need Martian Manhunter? They’ll get Martian Manhunter.

Robert Balog, Group Creative Director at Ogilvy & Mather