Nissan Europe has just released an Irresistible produced film that tests Nissan’s innovative nano paint technology; called Ultra-Ever Dry, that repels mud before it sticks. The film was versioned out into multiple languages and has already attracted over 5 million views across several Youtube channels including being the most popular film on Nissan Europe’s Youtube channel.
To produce this campaign Irresistible Films worked together with sports and automotive specialist Performance Communications. Directed by Irresistible HotShot Adrian Larkin and produced by Harry Burnett Rae, the film shows a Nissan Note being exposed to mud and water in various environments.
The Film was featured on The Daily Mail Online as well as several print editions of some major british tabloids. According to Nissan this technology could put car washes out of business: ‘Washing a car can be a chore – and a costly one at that. In response, Nissan has begun tests on innovative paint technology that repels mud, rain and everyday dirt, meaning drivers may never have to clean their car again.’
We caught up with the producer Harry Burnett Rae to give us some details on how the film was produced.
“The film was shot at the Millbrook Proving Ground, Bedfordshire, on both paved and unpaved tracks in order to gain various exposures of water and mud. Different surfaces were sprayed with assorted amounts of water to simulate a variety of real world situations. The piece was shot using a tracking vehicle as well as specially mounted, bespoke, motion-controlled grip equipment and captured on C300 and a series of Go Pros. There was no VFX or SFX used in the production of this project.”
Click to watch the film here.