Dove – Red Carpet Season
Director: David Waldman
Producer: Georgina Cowley
Irresistible were called in by Havas EHS to help win over Dove as a client. The challenge was one particular project based around making up everyday women as red carpet stars.
The aim being to strengthen Dove’s positioning as real products for real women. The creative offered four ‘real’ women the chance to engage with a personal passion and worked to increasing their confidence.’
The client wanted a behind the scenes feel. To achieve this, we directed a second camera unit to play the role of the inquisitive roving eye as if it was someone on set soaking up the experience. This loose camera head and ‘imperfect’ shots approach made the shoot feel more ‘natural’. The B camera shots became the A camera, which allowed us to ramp up the ‘behind the scenes’ effect.’
The digital content ran alongside supporting photographic material for usage across the brand’s social platforms as part of a larger campaign.