Peugeot – Carkour
Director: David Waldman
Producer: Luke Plaister
Havas Helia challenged us to create an online film to promote Peugeot’s new crossover, the 2008. To ensure shareability and quality we worked with world champion free runner Tim “livewire” Shieff.
We searched to find a uniquely challenging location.
We ensured that extensive rehearsals locked down the stunts and choreography while getting the talent used to working in and around the vehicle and the location.
Tim collaborated with his co-star, Katie McDonnell, to create a series of stunts on and around the car that managed to show off the aesthetics and features of the car in a uniquely visual manner.
The video quickly attracted almost a million hits across social media platforms and instantly became Peugeot’s most popular video on youtube.
The final frame from the film was touched up and used for Peugeot’s print campaign.