Renault TV – Channel Branding
Producer: Georgina Cowley
Irresistible were called upon to help in the rebranding of Renault TV, Europe’s largest brand TV network. With distribution to over 20 million homes, Renault needed to update the look and feel of the channel.
Working with legendary IDENT directing duo, Wonder, we performed a complete channel rebranding; this consisted of a new logo, colour schemes, and overall feel.
6 IDENTS were designed to bring the rebrand to life and executed as fluid animations which provided Renault with a toolkit of highly polished graphics for use across their brand.
The revamp was well received and Renault extended the rebrand to its online channels and live events.