Renault TV / Channel Branding

Renault TV – Channel Branding

Director: Wonder
Producer: Georgina Cowley

Challenge

Irresistible were called upon to help in the rebranding of Renault TV, Europe’s largest brand TV network. With distribution to over 20 million homes, Renault needed to update the look and feel of the channel.

Approach

Working with legendary IDENT directing duo, Wonder, we performed a complete channel rebranding; this consisted of a new logo, colour schemes, and overall feel.

6 IDENTS were designed to bring the rebrand to life and executed as fluid animations which provided Renault with a toolkit of highly polished graphics for use across their brand.

Results

The revamp was well received and Renault extended the rebrand to its online channels and live events.

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