Heineken / Crack the Case

Heineken – Crack the Case

Director: Jonny Grant
Producer: Matt Nelson

Challenge

To launch a shareable and interactive film experience for Heineken to coincide with the global release of the new James Bond film “Skyfall”, featuring Bond girl Bérénice Marlohe.

Approach

By working closely with Wieden & Kennedy Amsterdam, Irresistible planned extensively to piggyback the main TVC shoot. Utilising pre-existing sets and cast allowed us to capture the same TVC premium quality footage for our digital content, making a consistent campaign over all media.

Irresistible created a Facebook Connect piece that could be personalised with the user’s name and image making the interactive film unique to every person who viewed it.

Results

The personalisable film site racked up 14 million users.

The shareable film generated by the app achieved more than 25 million combined campaign views across 63 countries worldwide.

The film drew substantial traffic to Heineken’s social channels.

Project Target
One Million Hits

Project Result
25 Million Hits



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