Dove / Better Every Day
Director: Matt McConaghy
To create an advert that will feature Dove’s new product line, Intensive Repair, and feature the benefits of the products.
Irresistible wanted to show the audience that Dove’s Intensive Repair line can hold emotional benefits as well as physical.
The team’s approach was the follow Dove’s natural beauty for 20 days as her hair transforms from lack lustre to rich and glossy. At the same time, our film will show our lead emotionally transform, blossoming with confidence before our eyes.
A film that fully covers the benefits, both physically and emotionally, of Dove’s new Intensive Repair line.
A film that has, to date, 1,144,633 hits on YouTube alone.