Pepsi / Love

Pepsi – Love

Director: Jonny Grant
Producer: Matt Nelson

Challenge

To help write and produce a comical video with viral potential, utilising model Kelly Brook.

Approach

Collaborated with the creative agency 20:20 to sharpen the script as the production evolved.

We shot on 35mm film and utilised top commercial crews and post production operators for a high-end finish.

We arranged the use of a music track from the breaking artist Esser through EMI.

Results

Storyboard sign off to web deployment in just 7 days.

35 million hits across several channels, (25 million Facebook impressions in just 24 hours).

Pepsi Max web traffic increased by 15,000 visits each day (for 6 months).

Awarded the FAB (Food & Beverage) Award for creative excellence.

Project Target
1 Million Hits

Project Results
35 Million Hits



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