Land Rover / Mandarin Oriental

Land Rover – Mandarin Oriental

Director: Georgia Oakley
Producer: Harry Burnett Rae




Challenge

To make a series of engaging and insightful films that exemplified excellence in customer service, in line with the theme of the Land Rover’s annual dealers conference.

Approach

We chose to use 6 of The Mandarin Oriental Hotel’s most influential staff members to communicate key aspects of customer service; this enabled us to inspire through example.

This approach lent itself to a high-end but cost effective interview capture.

Due to a challenging client schedule, Irresistible set up a mobile edit suite at the Mandarin Oriental Hotel, which enabled fast turnaround editing so the client could sign off the first cut on the same day.

Results

By approaching the topic of customer service from the perspective of equivalent professionals, the Land Rover dealers felt inspired rather than commanded.

The films received an overwhelmingly positive internal response.

Feedback from the client was that we had undoubtedly raised the bar of best practice for this kind of project.



Project Targets
Positive Internal Response

Project Result
Expectations exceeded on every level

  • Land Rover / Mandarin Oriental Now the dust has settled I would like to thank you for your support in producing both the Mandarin Oriental films and the Dealer Conference film. These films have attracted an enormous amount of compliments. Les Knight - Advertising Manager
  • Land Rover / Mandarin Oriental Undoubtedly we have raised the bar of best practice for this kind of project. Please pass on my thanks to everyone at Irresistible Films involved in the project. It has been a fantastic piece of team working. Les Knight - Advertising Manager

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