OLEV / Electric Circuit
Director: Florian Sigl
Irresistible were challenged to create a commercial which replaced the usual humdrum image of electric cars with one of excitement and intensity.
Director, Florian Sigl, set out to create a film which was fascinating and frenetic to help change the perception of the electric car.
The car represented an electric charge speeding around an electric circuit which seemingly came alive as the car transferred its energy, providing a thrilling ride for the driver and the audience.
The result was a film that appeared greater than the allocated budget, it was well received by the brand and aired for several months on Sky VOD.