OLEV / Electric Circuit

OLEV / Electric Circuit

Director: Florian Sigl

Challenge

Irresistible were challenged to create a commercial which replaced the usual humdrum image of electric cars with one of excitement and intensity.

Approach

Director, Florian Sigl, set out to create a film which was fascinating and frenetic to help change the perception of the electric car.

The car represented an electric charge speeding around an electric circuit which seemingly came alive as the car transferred its energy, providing a thrilling ride for the driver and the audience.

Results

The result was a film that appeared greater than the allocated budget, it was well received by the brand and aired for several months on Sky VOD.

Shoot Nights
2

Aired on
Sky VOD

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