Greggs / Prepare for Zombies

Greggs – Prepare for Zombies

Director: Paul Maynard
Producer: Georgina Cowley

Challenge

To create a digital film to increase brand awareness for Gregg’s in the run up to Halloween. The film was to tie into a further campaign introducing a range of Halloween products. The goal was to attract 100,000 views in the 3 weeks in the lead up to Halloween.

Approach

Irresistible opted for a street prank approach, capturing genuine public reactions to a small group of London workers; turned zombie, the action led to a climactic invasion of the Earl’s Court Greggs branch.

We decided to use a real member of staff from Greggs to show a convincing role of an employee reacting to the zombies. We merely warned them that at some point during the day, zombies would invade and they should chase them away with a broom. A store worker, Jennie, was a complete natural with her dialogue, being entirely improvised.

Results

The client was thrilled with the final film, achieved within the tight budget and time restraints. 

The video attracted 160,000 views in 3 weeks instantly becoming the most popular YouTube video for Greggs and instigated many positive conversations.

Seeding Budget
£10K

Project Target
100K Hits

Project Results
160K Hits

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