Nissan / Self Cleaning Car

Nissan – Self Cleaning Car

Director: Adrian Larkin
Producer: Harry Burnett Rae


Nissan developed a new innovative nano-paint technology; called Ultra-Ever Dry, that repels mud before it sticks.

Irresistible were approached to produce a film that highlighted the capabilities of the paint, all on a shoestring budget.


The film, shot at Millbrook proving ground over the course of one day, shows a Nissan Note being exposed to mud and water in various environments as it navigates a predetermined course.

There was an initial talk of comparing the results on a treated car against a natural car but we decided to push for precisely half of one car to be treated for a stronger comparison to show the innovative treatments full potential.


The film featured on The Daily Mail Online as well as several print editions of the leading British tabloids.

It has already attracted over 5 million views across several YouTube Channels dramatically exceeding all targets and making it the most popular film on Nissan Europe’s YouTube channel.

Seeding Budget

Project Target
100K Hits

Project Results
Over 5 Million Hits

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