Last year Irresistible helped Havas Helia launch Simple’s Skin Social Tumblr blog with a suite of content containing mega vlogger Zoella.
The next instalment introduces the popular Influencers Yanin Namasonthi, Grace Bruce and Ebony Day, who take over as channel hosts and Irresistible were tasked with making an energetic trailer to drive channel subscriptions.
Irresistible Director Tom Stoddart had recently created a promo film for the funky East London coffee shop the Grind helping it to raise millions of investment in days on Crowdcube, making it Crowdcube’s most successful promo of all time. With a similar style required, Tom was the ideal Director for this project.
We caught up with Tom and producer Luke Plaister for some project insight.
“The film was shot on location in Dalston all in a one-day shoot. While shooting was relatively straightforward; a 6K camera was used to allow us to get great close-ups. The client was keen to have plenty of tight shots on skin, so using the 6K camera meant we could punch-in in post-production with no perceivable loss of quality. The 6K camera is still a relatively new piece of technology and it was great to use this for this.”
Director Tom Stoddart
“The challenge for the shoot was to pull out confident and authentic performances giving a sense of three friends who were naturally comfortable with each other and created the impression they have spent a lot of time together.