The Power of Immersive Communication

The Power of Immersive Communication

The Irresistible team were out in force last month presenting immersive branded content at Dolby’s offices in Soho. The team co-presented with Robert Karlsson, a sound consultant at Dolby Europe, Jeremy Michaels, CCO at Portal Entertainment and Tim Spooner, MD at Consumer Cloud.

Guests were treated to Irresistible’s visual cocktail of thought-provoking digital content from international brands. Guests were then blown away by Dolby’s new Atmos super sound system, a 360-degree experience which left everyone’s senses drenched in sound. Portal Entertainment wowed everyone with a new facial recognition platform which enables the camera in any device to measure audience reaction, and then intelligently changes content, according to viewer expression. To finish off the seminar, Visitors were given an overview by Consumer Cloud on how to deliver profitable consumer insight by maximising the relationship between brands and consumers.

Paul Maynard, Irresistible’s creative director, said; “It was a great seminar with some fantastic insight from our speakers on the latest immersive technology and the valuable data brands can achieve from this. We’re looking to do more topical seminars and workshops in the future so watch this space.”

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